Optimize

Optimize by PerfectFill · Live in pilot

Elevate every stay. Maximize every room.

Optimize is a front-desk upgrade optimization tool built for independent hotels. It analyzes your live inventory and automatically surfaces the smartest upgrade paths—freeing up low-cost rooms most likely to sell day-of, while elevating the guest experience.

Talk to Us See How It Works

Works with the systems you already run

  • Aven Hospitality
  • Stayntouch
  • RoomKey

Early results

Live at our pilot hotel since May 26, 2026.

Recaptured revenue
$77.5K Revenue from freed-up rooms resold since go-live.
Credited to Optimize
$38.7K A conservative view: half of recaptured revenue credited to the system.
Inventory refresh
15 min Automated reports can run as often as every 15 minutes.

How it works

From inventory to upgrade

  1. 01

    Ingest inventory

    Room inventory, rates, rate plans, reservation IDs, and guest names come in through automated reports, or PMS exports can be uploaded manually.

  2. 02

    Run the algorithm

    Optimize performs every possible upgrade evaluation and selects the optimal path for the active mode.

  3. 03

    Surface upgrades

    Front desk staff receive a clear, prioritized list of recommended upgrades, with the reasoning behind each move. Manual selection is also available.

  4. 04

    Capture revenue

    Low-cost rooms freed by upgrades are re-exposed for day-of sale, and built-in recapture analysis tracks the revenue they bring in.

Three upgrade modes

Choose how every upgrade path is decided.

  • Mode 01

    Optimized

    Prioritizes rooms with the lowest average lead times, then by rate. Best for maximizing day-of sell-through.

  • Mode 02

    VIP

    Prioritizes guests labeled VIP first, then by rate. Ensures top guests receive the best available upgrade.

  • Mode 03

    Guest Focus

    Prioritizes by rate first. Ideal for revenue-first properties looking to maximize upgrade revenue per stay.

Plus a Custom Path builder for property-defined priorities and dedicated condo-hotel strategies.

Frequently Asked Questions

What front desks and managers ask about Optimize.

How do I know the data is current?

A banner at the top of the screen shows how old the loaded report is. If it looks stale, run a fresh report or upload a new export before acting on the recommendations.

Who can access Optimize?

Staff sign in with their company Google account and only see the properties they're assigned to. Admins manage property settings such as eligible rates, market codes, and thresholds.

What if plans change after an upgrade is accepted?

Accepted upgrades are saved for the day and stay out of future recommendations. Rerun the analysis after a fresh report to see an updated path for the remaining inventory.

Will a guest get the wrong bed type?

No. King stays king, double queen stays double queen, and single queen guests can move to either.

How does Optimize decide who to upgrade?

It evaluates every possible upgrade across the analysis window and picks the path that frees the rooms most likely to sell day-of. The active mode sets the priority order. The window defaults to 10 days out, or 4 days for condo hotels, and can be adjusted per property.

Better rooms for guests. Better opportunities for hotels.

Optimize is live in pilot. Talk to us about bringing it to your property.

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